Blog

It’s not just enough to network; crafting a winning proposal is also essential to booking the event. Your proposal should pop! Here’s the scenario. It’s Friday afternoon, and an event planner [...]

Virtually all large corporations use consultants for a variety of purposes – but many caterers are unsure of what consultants do, and the value they bring.  In essence, most caterers [...]

If you were asked to jump as far as you could from a certain point, you would probably start by swinging your arms backward before launching yourself forward or maybe you would take a few steps [...]

If you’re new to catering, you might think that all you need to succeed is a delicious menu, beautiful event design, and strong planning skills. If you’ve got those, the rest will take care of [...]

Over my years in the catering trade, my clients would often ask “What’s your secret to putting out great tasting cuisine?” So let me share some of my kitchen catering secrets with all [...]

First of all, what is employee engagement?  Second of all, why should we care?  And lastly, if we decide we care, then what? These are good questions that every caterer with employees [...]

The catering/banquet market is measured using a number of different yardsticks, but most arrive at approximately the same conclusion – the catering revenue pool represents approximately 6% to 8% [...]

Sales training is essential to building a cohesive team that knows how to turn a lead into a client. However, one-on-one training can be extremely taxing on resources — your time, [...]

Because of the complexity of full service catering, and the number of moving parts involved, catering has been a target of opportunity for many technology developers over the years. Back in the [...]

As practically every caterer knows, taking advantage of opportunities as they present themselves is crucial to catering success. But there is another side of this particular coin – that of [...]

H. Jackson Brown wrote a New York Times Bestseller called “Life’s Little Instruction Book”.  And in that book he’s got a great quote that says, “Don’t forget a person’s greatest emotional need is [...]

One of the most common questions we get from caterers around the country relates to labor cost. For most full service caterers, this is the single largest category of expense. Therefore, keeping [...]

I have to share this story with you all. It comes from my friend Richard Radbil – a veteran of the catering industry and one of Wisconsin’s most successful caterers. Here’s the story as told to [...]

What we do as consultants is getting caterers out of their comfort zones, and into their challenge zones. We all like to think that we’re very good at what we do. I know that I think so and I’ve [...]

Imagine if you went outside your home and your neighbor was packing up their car with suitcases, clearly heading for some sort of trip.  As a good neighbor you ask, “Where are you going?” to [...]

As fall approaches you have a small window to catch your breath for a few brief moments—and then jump right back in. That’s right—it’s time to promote your holiday sales! In order to stand out [...]