One of the most common questions I get from my clients is, “how do you hire excellent salespeople?” This, as you may know, can be easier said than done! Traditional recruitment and interview [...]
One interesting bit of collective memory among off-premise caterers: remembering the first truly big party that you ever catered. Often if this topic comes up over drinks at the end of a long [...]
This morning I listened to the audio from my Spotlight Campfire Session at the New Orleans Catersource. Kathleen Stoehr, who is taking over the Catersource Education role, asked me to listen to [...]
As I talk to business people here in Denver, I love to ask “What is the biggest challenge you are facing?” Recently, the answer has overwhelmingly been: “finding great people”. With [...]
It’s not just enough to network; crafting a winning proposal is also essential to booking the event. Your proposal should pop! Here’s the scenario. It’s Friday afternoon, and an event planner [...]
If you were asked to jump as far as you could from a certain point, you would probably start by swinging your arms backward before launching yourself forward or maybe you would take a few steps [...]
If you’re new to catering, you might think that all you need to succeed is a delicious menu, beautiful event design, and strong planning skills. If you’ve got those, the rest will take care of [...]
Over my years in the catering trade, my clients would often ask “What’s your secret to putting out great tasting cuisine?” So let me share some of my kitchen catering secrets with all [...]
First of all, what is employee engagement? Second of all, why should we care? And lastly, if we decide we care, then what? These are good questions that every caterer with employees [...]
The catering/banquet market is measured using a number of different yardsticks, but most arrive at approximately the same conclusion – the catering revenue pool represents approximately 6% to 8% [...]
