Step Back, Before you Leap Forward

If you were asked to jump as far as you could from a certain point, you would probably start by swinging your arms backward before launching yourself forward or maybe you would take a few steps back to get a running start.  Either way, you’re finding ways to build momentum by going in the opposite […]

12 Business Metrics Caterers Need to Track

If you’re new to catering, you might think that all you need to succeed is a delicious menu, beautiful event design, and strong planning skills. If you’ve got those, the rest will take care of itself, right? Not quite! I’m going to outline twelve metrics every caterer needs to track across three distinct business categories, with […]

Life In a Catering Kitchen

Over my years in the catering trade, my clients would often ask “What’s your secret to putting out great tasting cuisine?” So let me share some of my kitchen catering secrets with all of you catering professionals, owners, managers, chefs and cooks. The foundation to excellence always comes BACK TO BASICS – whether it’s in […]

How Engaged Are Your Staffers?

First of all, what is employee engagement?  Second of all, why should we care?  And lastly, if we decide we care, then what? These are good questions that every caterer with employees should be able to answer.  So let’s start with the first one…. What is employee engagement? Our friends at Wikipedia say: An “engaged […]

Catering – An Opportunity for Restaurateurs

The catering/banquet market is measured using a number of different yardsticks, but most arrive at approximately the same conclusion – the catering revenue pool represents approximately 6% to 8% of overall foodservice revenue in the US. This includes most types of catering including retail, hotel, restaurant private dining, off premise and on premise. It also […]

What Your Training Manual is Missing

Sales training is essential to building a cohesive team that knows how to turn a lead into a client. However, one-on-one training can be extremely taxing on resources — your time, especially. While you should always be open for questions, an employee training manual eliminates a vast majority of the “How do I…” questions and provides […]

Technology Evolution and the Catering Industry

Because of the complexity of full service catering, and the number of moving parts involved, catering has been a target of opportunity for many technology developers over the years. Back in the very early pre-Windows PC era, there were companies developing floppy disc based ordering systems for corporate delivery caterers, and the earliest catering management […]

Learning When To Say No

As practically every caterer knows, taking advantage of opportunities as they present themselves is crucial to catering success. But there is another side of this particular coin – that of learning to decline a risky opportunity and even walk away from an existing piece of business that is detracting from the overall success of the […]

Show Your Appreciation

H. Jackson Brown wrote a New York Times Bestseller called “Life’s Little Instruction Book”.  And in that book he’s got a great quote that says, “Don’t forget a person’s greatest emotional need is to feel appreciated”.  Think about that for a moment.  More than joy, love, hope, awe or inspiration, we need appreciation.  I’m sure […]

How Much Should a Caterer Spend on Labor?

One of the most common questions we get from caterers around the country relates to labor cost. For most full service caterers, this is the single largest category of expense. Therefore, keeping labor within an acceptable range is key to maintaining profitability. Labor costs falls into two categories – fixed labor and variable labor. Generally […]