The Accidental Caterer

I have to share this story with you all. It comes from my friend Richard Radbil – a veteran of the catering industry and one of Wisconsin’s most successful caterers. Here’s the story as told to me by Richard: My wife and I opened a glorified Chicago-style hot dog stand as our first restaurant. We […]

An Outsider’s Look At Your Catering Business

What we do as consultants is getting caterers out of their comfort zones, and into their challenge zones. We all like to think that we’re very good at what we do. I know that I think so and I’ve been catering now for over 50 years in various capacities. In my own business, as well […]

Where Are You Going?

Imagine if you went outside your home and your neighbor was packing up their car with suitcases, clearly heading for some sort of trip.  As a good neighbor you ask, “Where are you going?” to which your neighbor replies, “I don’t know”.  So you ask, “Ok, how long are you going to be gone?”. He […]

Give Your Holiday Sales Marketing a New Recipe

As fall approaches you have a small window to catch your breath for a few brief moments—and then jump right back in. That’s right—it’s time to promote your holiday sales! In order to stand out from the others you need to show that you are different. As business owners we can’t just expect revenue to […]