TOP 2020 CULINARY TRENDS FORECAST

Food Trends

As 2020 approaches, the events industry is preparing to usher in a fresh slate of culinary trends to make the new year an exciting (and delicious) one. Today’s clients want convenient yet sophisticated food experiences with fresh, natural, additive-free food. If you look at the food industry, you’ll see a similar shift towards transparent food […]

How to Hire a Great Salesperson

One of the most common questions I get from my clients is, “how do you hire excellent salespeople?” This, as you may know, can be easier said than done! Traditional recruitment and interview methods can work well in some cases, but we have all hired an individual this way and been utterly disappointed by the […]

Props That Pop!

It’s not just enough to network; crafting a winning proposal is also essential to booking the event. Your proposal should pop! Here’s the scenario. It’s Friday afternoon, and an event planner calls looking for a proposal for a client. She wants it emailed by 10 AM Monday. Yours will be one of the three she […]

What Your Training Manual is Missing

Sales training is essential to building a cohesive team that knows how to turn a lead into a client. However, one-on-one training can be extremely taxing on resources — your time, especially. While you should always be open for questions, an employee training manual eliminates a vast majority of the “How do I…” questions and provides […]

Give Your Holiday Sales Marketing a New Recipe

As fall approaches you have a small window to catch your breath for a few brief moments—and then jump right back in. That’s right—it’s time to promote your holiday sales! In order to stand out from the others you need to show that you are different. As business owners we can’t just expect revenue to […]