The Future is Here and A Well-Trained Staff Is More Important Than Ever

Do your guests come to an event that you’re catering to “eat” or “dine”? What’s the difference?  Potentially a lot of money in repeat and loyal customers. As people look for ways to balance “safer-at-home” with “get-me-back-to-my-life” and the meetings and events industry is starting to look for ways forward, your clients will be looking […]

Third-Party Catering Delivery Portals: Friend or Foe

We all know the names: ezCater, Grubhub, Door Dash, UberEats, Postmates. Why are they referred to as “Third-Party Delivery Services?” Delivery is only part of the service. I prefer to call them “Third-Party Delivery Portals,” and when they first appeared on the scene about a dozen years ago, we didn’t know what to make of […]

Life In a Catering Kitchen

Over my years in the catering trade, my clients would often ask “What’s your secret to putting out great tasting cuisine?” So let me share some of my kitchen catering secrets with all of you catering professionals, owners, managers, chefs and cooks. The foundation to excellence always comes BACK TO BASICS – whether it’s in […]

Catering – An Opportunity for Restaurateurs

The catering/banquet market is measured using a number of different yardsticks, but most arrive at approximately the same conclusion – the catering revenue pool represents approximately 6% to 8% of overall foodservice revenue in the US. This includes most types of catering including retail, hotel, restaurant private dining, off premise and on premise. It also […]

Technology Evolution and the Catering Industry

Because of the complexity of full service catering, and the number of moving parts involved, catering has been a target of opportunity for many technology developers over the years. Back in the very early pre-Windows PC era, there were companies developing floppy disc based ordering systems for corporate delivery caterers, and the earliest catering management […]

Give Your Holiday Sales Marketing a New Recipe

As fall approaches you have a small window to catch your breath for a few brief moments—and then jump right back in. That’s right—it’s time to promote your holiday sales! In order to stand out from the others you need to show that you are different. As business owners we can’t just expect revenue to […]