The Future is Here and A Well-Trained Staff Is More Important Than Ever

Do your guests come to an event that you’re catering to “eat” or “dine”? What’s the difference?  Potentially a lot of money in repeat and loyal customers. As people look for ways to balance “safer-at-home” with “get-me-back-to-my-life” and the meetings and events industry is starting to look for ways forward, your clients will be looking […]

Lessons Learned in Hospitality – Part 2

In Part 1 of “Lessons Learned in 25 Years” in hospitality, I shared with you what my employees and coaches have taught me about leadership and management of teams. Here then is Part 2 – a look at what I’ve learned from working with the public and some great customers over the years. Make it […]

Twenty-five Lessons Learned in 25 Years in Hospitality

The ESPN Series “30 for 30” happens to be one of my favorite shows. The documentaries that they have produced are wonderful to watch. I have my own version of this show…well, sort of. What have you learned in your career? Someone asked me that the other day, and I must admit, I was stumped […]

How Engaged Are Your Staffers?

First of all, what is employee engagement?  Second of all, why should we care?  And lastly, if we decide we care, then what? These are good questions that every caterer with employees should be able to answer.  So let’s start with the first one…. What is employee engagement? Our friends at Wikipedia say: An “engaged […]

Catering – An Opportunity for Restaurateurs

The catering/banquet market is measured using a number of different yardsticks, but most arrive at approximately the same conclusion – the catering revenue pool represents approximately 6% to 8% of overall foodservice revenue in the US. This includes most types of catering including retail, hotel, restaurant private dining, off premise and on premise. It also […]

What Your Training Manual is Missing

Sales training is essential to building a cohesive team that knows how to turn a lead into a client. However, one-on-one training can be extremely taxing on resources — your time, especially. While you should always be open for questions, an employee training manual eliminates a vast majority of the “How do I…” questions and provides […]

Show Your Appreciation

H. Jackson Brown wrote a New York Times Bestseller called “Life’s Little Instruction Book”.  And in that book he’s got a great quote that says, “Don’t forget a person’s greatest emotional need is to feel appreciated”.  Think about that for a moment.  More than joy, love, hope, awe or inspiration, we need appreciation.  I’m sure […]

How Much Should a Caterer Spend on Labor?

One of the most common questions we get from caterers around the country relates to labor cost. For most full service caterers, this is the single largest category of expense. Therefore, keeping labor within an acceptable range is key to maintaining profitability. Labor costs falls into two categories – fixed labor and variable labor. Generally […]