The Future is Here and A Well-Trained Staff Is More Important Than Ever

Do your guests come to an event that you’re catering to “eat” or “dine”? What’s the difference?  Potentially a lot of money in repeat and loyal customers. As people look for ways to balance “safer-at-home” with “get-me-back-to-my-life” and the meetings and events industry is starting to look for ways forward, your clients will be looking […]

Lessons Learned in Hospitality – Part 2

In Part 1 of “Lessons Learned in 25 Years” in hospitality, I shared with you what my employees and coaches have taught me about leadership and management of teams. Here then is Part 2 – a look at what I’ve learned from working with the public and some great customers over the years. Make it […]

How to Hire a Great Salesperson

One of the most common questions I get from my clients is, “how do you hire excellent salespeople?” This, as you may know, can be easier said than done! Traditional recruitment and interview methods can work well in some cases, but we have all hired an individual this way and been utterly disappointed by the […]

Landing the Big One

One interesting bit of collective memory among off-premise caterers: remembering the first truly big party that you ever catered. Often if this topic comes up over drinks at the end of a long day, some twinges of embarrassment might be in evidence.  The first time I ever did a party for more than 1200 people, […]

When is Enough, Enough? Dealing with Charitable Events.

This morning I listened to the audio from my Spotlight Campfire Session at the New Orleans Catersource.  Kathleen Stoehr, who is taking over the Catersource Education role, asked me to listen to the recording of this session to review the questions that were asked. I hate hearing my own voice, so believe me, it was […]

Props That Pop!

It’s not just enough to network; crafting a winning proposal is also essential to booking the event. Your proposal should pop! Here’s the scenario. It’s Friday afternoon, and an event planner calls looking for a proposal for a client. She wants it emailed by 10 AM Monday. Yours will be one of the three she […]

Consulting for Caterers – The Cost/Benefit Equation

Virtually all large corporations use consultants for a variety of purposes – but many caterers are unsure of what consultants do, and the value they bring.  In essence, most caterers and other businesses that use consultants are seeking a competitive advantage. A catering industry specialist such as Certified Catering Consultants is most likely to provide […]

Step Back, Before you Leap Forward

If you were asked to jump as far as you could from a certain point, you would probably start by swinging your arms backward before launching yourself forward or maybe you would take a few steps back to get a running start.  Either way, you’re finding ways to build momentum by going in the opposite […]

12 Business Metrics Caterers Need to Track

If you’re new to catering, you might think that all you need to succeed is a delicious menu, beautiful event design, and strong planning skills. If you’ve got those, the rest will take care of itself, right? Not quite! I’m going to outline twelve metrics every caterer needs to track across three distinct business categories, with […]

How Engaged Are Your Staffers?

First of all, what is employee engagement?  Second of all, why should we care?  And lastly, if we decide we care, then what? These are good questions that every caterer with employees should be able to answer.  So let’s start with the first one…. What is employee engagement? Our friends at Wikipedia say: An “engaged […]