The Future is Here and A Well-Trained Staff Is More Important Than Ever

Do your guests come to an event that you’re catering to “eat” or “dine”? What’s the difference?  Potentially a lot of money in repeat and loyal customers. As people look for ways to balance “safer-at-home” with “get-me-back-to-my-life” and the meetings and events industry is starting to look for ways forward, your clients will be looking […]

How to Pivot into a New Catering Passion

The 2009 movie Julie and Julia toggles between the life of chef and TV personality Julia Child, and writer turned chef blogger Julie Powell. In the film, Powell cooks her way through the monumental cookbook written by Julia, Mastering the Art of French Cooking. There is a scene where Julia attends the Cordon Bleu in […]

Step Back, Before you Leap Forward

If you were asked to jump as far as you could from a certain point, you would probably start by swinging your arms backward before launching yourself forward or maybe you would take a few steps back to get a running start.  Either way, you’re finding ways to build momentum by going in the opposite […]

12 Business Metrics Caterers Need to Track

If you’re new to catering, you might think that all you need to succeed is a delicious menu, beautiful event design, and strong planning skills. If you’ve got those, the rest will take care of itself, right? Not quite! I’m going to outline twelve metrics every caterer needs to track across three distinct business categories, with […]

Learning When To Say No

As practically every caterer knows, taking advantage of opportunities as they present themselves is crucial to catering success. But there is another side of this particular coin – that of learning to decline a risky opportunity and even walk away from an existing piece of business that is detracting from the overall success of the […]

Where Are You Going?

Imagine if you went outside your home and your neighbor was packing up their car with suitcases, clearly heading for some sort of trip.  As a good neighbor you ask, “Where are you going?” to which your neighbor replies, “I don’t know”.  So you ask, “Ok, how long are you going to be gone?”. He […]